Share +
 

Article

Nike Vision and Transitions Optical Expand Line of Nike® MAX Transitions® Sunglasses

Adaptive sunglasses range includes products designed for golf, running and Multi-sport performance

NEW YORK, March 11, 2013 – Nike Vision and Transitions Optical, Inc. announced the expansion of the line of Nike® MAX Transitions® adaptive sun lenses to include Nike Max Speed Tint, a product optimized to improve visual performance during running. Nike® MAX Transitions® Speed Tint joins Nike MAX Transitions Golf and Outdoor tints in this revolutionary line of adaptive sunglass lenses, which are responsive to changing light and specifically engineered for sport performance.

“Nike MAX Transitions adaptive sunglass lenses have already proven to be a hit among golfers and other athletes and sports enthusiasts,” said Grady Lenski, global director, Transitions adjacencies. “In fact, Paul Casey was wearing the product when he shot a hole-in-one last year at the Cadillac Championship at Doral. We’re proud that now our partnership with Nike has expanded to tap into one of Nike’s core audiences, runners.”

“Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing director, Marchon Eyewear/Nike Vision. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented engineered tints, these are the new must-haves for anyone wanting to see sport better, without having to think about it.”

COLOR SCIENCE
It can seem cosmetic, but color is actually one of the most important considerations in the function of a lens. In different lighting situations, certain colors enhance vision better than others. Nike MAX Transitions lenses are available in several popular Nike styles and feature three patented tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

  • Nike MAX Transitions/Speed Tint – a red color designed to eliminate road glare and allows calming red light to enter the eye which helps during endurance sports
  • Nike MAX Transitions/Golf Tint – a violet color designed to improve contour recognition on the greens and increase ball pop.
  • Nike MAX Transitions/Outdoor Tint – a green color that brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

INNOVATION IN LENS TECHNOLOGY
Transitions Optical has a 20+ year history of innovation in photochromic lens technology. Industry pioneers in the development of adaptive eyewear; they were the first to engineer adaptive sun lenses for specific sports and activities. Adaptive lenses are a must-have for athletes in outdoor sports and activities. The smallest variation in lighting can affect vision and impact performance. With Nike MAX Transitions sunglasses, wearers will have optimal vision at all times – regardless of the lighting conditions – cloudy, sunny, early morning, high noon – or in between.

INNOVATION IN FIT
Nike MAX Transitions sun lenses are available in several popular Nike styles:

  • The Show-X2 style is designed to deliver grip, stability and comfort. They feature adjustable temples and an adjustable ventilated nose for stability. They offer reduced fogging and are ideal for baseball and training, golf, tennis and cycling.
  • The SQ frames are inspired by the design of the Nike SQ golf clubs. They provide wide coverage with minimal visual interference and are ideal for golf and training.

The Nike MAX Transitions lens, available through all Nike retail locations and on NikeStore.com, as well as premium optical retailers, and (US) select locations of Dicks Sporting Goods, and Sports Authority, will also be offered as an accessory lens for the Skylon Ace, Skylon Ace Pro and Show-X2 Pro sunglasses. All of the Nike Transitions lenses are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

ABOUT NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

ABOUT MARCHON EYEWEAR, INC.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

ABOUT TRANSITIONS OPTICAL
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.

The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).