Nike Vision Delivers Major League Eyewear for 2011

2010-08-27

The Mets and the Yankees may be bitter rivals, but one thing they agreed on before this year’s ‘subway was the performance and fit of Nike Vision’s latest 2011 baseball and sportswear products.

On a mission to improve athletic performance for the world’s top athletes, the Nike Vision product team was on site for the subway series armed with new product for players on both sides of the tracks. With full access to both locker rooms, Nike Vision showcased its key baseball product and met one-on-one with players.

“Our goal is to ensure players walk on to the field with custom fit eyewear that’s comfortable, adjustable, stylish and delivers the performance they demand,” said Matt Curtis, Nike product manager. “We help players select and get fit for the right product, walk them through the key features, answer questions and get their feedback.”

Nike Vision Show
Players in both camps overwhelmingly chose Nike Vision’s 2011 Show X1 and Show-X2 designs as the MVP product, including Yankee Nick Swisher, and Alex Cora of the Mets. 

“They just love the fit,” said Curtis. “Comfort is always key, and with features like adjustable temple arms, adjustable ventilated nose bridge, and interchangeable lenses for different conditions, these new designs for 2011 were the favorites of several players.”

Style meets performance off the field
Not only did the Nike Vision team fit players with eyewear designed to improve performance on the field, they also offered stylish sportswear products for off the field.

“While baseball performance is the priority, many of these guys are avid outdoorsmen in the offseason,” added Curtis. “They fish, hunt, play golf, or looking for sophisticated styles to wear around town. Our multi-sport eyewear combined with our new Vintage line gives players plenty of options.”

All-star Nike Boom Kit
New Nike Vision products hit another one out of the park at the 2010 All-star game in Anaheim, CA with the inclusion of new product in the All-star Nike Boom Kits.

To help give consumers a sneak peak at next year’s new product, the Nike Athletic Training team supplies every all-star with a ‘Boom Kit,’ which arrives in a custom case with custom apparel, 2 pieces of footwear, and 2 pieces of Nike Vision eyewear.

“The feedback has been overwhelmingly positive,” added Curtis. “We received great coverage and we’re now getting requests from players around the league for these phenomenal new designs.”

Expect to see more of Nike Vision’s performance eyewear and technology innovations on MLB players for 2011.