Article
Nike Vision goes the distance in Rio.
2010-11-10
The Americas largest relay race - The second annual SP-Rio Race, the 600K Challenge - was run and won over the course of three days from October 21-23. As the exclusive eyewear provider for the event, Nike Vision eyewear was given to around 260 of Brazil’s best athletes that formed 20 relay teams. Their mission: to run from Sao Paulo to Rio de Janeiro in the fastest time. Throughout the race they endured varying light conditions and terrains (asphalt, sand, and tracks), while viewing some of the most beautiful landscapes in Brazil. From bright sunlight to cloudy mountain road climbs, Nike Vision helped them every step of the way.
Day one saw racers starting at Obelisco in Ibirapuera Park, an important tourist spot in Sao Paulo. After leaving the city and running on roads, beaches and trails, they finished in Maresias, a popular beach on the coast of Sao Paulo. The second day had the most picturesque route of the race, ending in Angra dos Reis. Then, on the third and final day, athletes crossed the finish line at the world famous Ipanema beach located in beautiful Rio de Janeiro.
At night, the athletes were able to spend time together at the Nike Villages located at well-known hotels including Hotel do Frade in Angra dos Reis. And after 600 kilometers they were ready to party and be pampered with massages, foot spas, a special dinner – that Nike Vision was on hand at, cryotherapy, t-shirt customization, DJs, and the chance to mingle with fellow runners.