/news en jackson@summitprojects.com Copyright 2012 2012-01-27T18:28:33+00:00 http://www.nikevision.com/news/article/nike-vision-introduces-nike-max-transitions/ http://www.nikevision.com/news/article/nike-vision-introduces-nike-max-transitions/#When:18:28:33Z Nike Vision teamed up with Transitions Optical to create new adaptive sunglasses that are specifically engineered to improve performance in sports such as... Nike Vision teamed up with Transitions Optical to create new adaptive sunglasses that are specifically engineered to improve performance in sports such as golf, trail running, and hiking. These new lenses are an important game changer – they respond to changing light and give athletes an important piece of equipment to help them step up their performance. Steve Tripi, global marketing manager for Nike Vision, announced, “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.” It can seem cosmetic, but color is actually one of the most important considerations in the function of a lens. In different lighting situations, certain colors enhance vision better than others. Nike MAX Transitions sunglasses feature two patented tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities. • Nike MAX Transitions/Golf Tint – a violet color designed to improve contour recognition on the greens and increase ball pop. • Nike MAX Transitions/Outdoor Tint – a green color that brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails. Nike MAX Transitions sunglasses will be available in March, in featured Nike styles and accessory lenses: • The Show-X2 style is designed to deliver grip, stability and comfort. They feature adjustable temples and an adjustable ventilated nose for stability. They offer reduced fogging and are ideal for baseball and training, golf, tennis and cycling. • The SQ frames are inspired by the design of the Nike SQ golf clubs. They provide wide coverage with minimal visual interference and are ideal for golf and training. • The Nike MAX Transitions lens, will also be offered as an accessory lens for the Skylon Ace, Skylon Ace Pro and Show-X2 Pro. All of the Nike Transitions lenses are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.   Download the Press Release here Athletes 2012-01-27T18:28:33+00:00 http://www.nikevision.com/news/article/patos-nike-vision-eyewear-shows-hes-as-stylish-as-he-is-talented/ http://www.nikevision.com/news/article/patos-nike-vision-eyewear-shows-hes-as-stylish-as-he-is-talented/#When:00:07:38Z The young Brazilian striker, Alexandre Pato, is a nice guy about town. ALWAYS STYLISH, Football informs his style.The young Brazilian striker, Alexandre Pato, is a nice guy about town. ALWAYS STYLISH, Football informs his style. It’s his code. He lives as passionately as he plays. With an intensity on the field, he’s already scored his name into history early. Enjoying Italy by day and taking it to the pitch at night, we capture a glimpse into a the life of Alexandre Pato in Nike Sportswears “ALWAYS ON” video using the Nike sunglasses Vintage MDL. 77. Athletes 2012-01-17T00:07:38+00:00 http://www.nikevision.com/news/article/nike-vision-creates-custom-solution-for-nbas-amare-stoudemire/ http://www.nikevision.com/news/article/nike-vision-creates-custom-solution-for-nbas-amare-stoudemire/#When:17:28:05Z In early 2009 Nike Basketball approached the Vision team with a challenge for one of their top athletes. Amar’e Stoudemire, NBA forward, needed a frame to protect his eyes after suffering two...In early 2009 Nike Basketball approached the Vision team with a challenge for one of their top athletes. Amar’e Stoudemire, NBA forward, needed a frame to protect his eyes after suffering two prior eye injuries. He was determined to wear protective eyewear on the court. Amar’e’s existing pair did not meet his performance needs. He was experiencing breakage, slippage, fogging and instability. Amar’e needed a solution that provided full protection and an exact fit without inhibiting his game. Nike Vision has collaborated with Amar’e to develop a frame specifically designed for him addressing the hard contact and crowded environment of professional basketball. It would require the talents of Nike’s top eyewear designers and the resources of Nike’s Innovation Kitchen to create the perfect solution. The athlete specific frame features custom-molded padding along the temples and nose to provide both a fully secured fit and maximum comfort. The oversized lens with anti-reflective and anti-fog coatings is combined with a black to clear gradient finish on the frame providing a complete field of view free of visual obstruction. All this would be useless if the product didn’t protect Amar’e from further injury. Nike underwent rigorous testing and fit validation to prove the eyewear would perform for him. As the 2011/2012 NBA season begins, Amar’e Stoudemire will be more fearless than ever as he wears his custom made Nike Vision frames onto the court. Athletes 2011-12-26T17:28:05+00:00 http://www.nikevision.com/news/article/golden-girl-visits-campus-leaving-editors-in-a-sweat/ http://www.nikevision.com/news/article/golden-girl-visits-campus-leaving-editors-in-a-sweat/#When:19:30:56Z Misty May-Treanor, two-time Olympic Gold Medalist and Nike Vision Athlete, paid a visit to the Nike Campus this fall...Misty May-Treanor, two-time Olympic Gold Medalist and Nike Vision Athlete, paid a visit to the Nike Campus this fall—bringing insight, encouragement and motivation to all she met during her three-day visit. As a sponsored athlete, May-Treanor engaged with Nike’s apparel, footwear and vision product teams to offer her thoughts and assessments on up-coming innovations. She engaged in photo shoots wearing Nike-branded product and conducted mini-trainings with Nike employees—giving them first-hand visibility of her charisma and magnetism that would be influential in shaping new products.  May-Treanor made sure however, not to monopolize her time in Beaverton with all corporate meetings. She added her personality and flair to the visit by taking time out for her fans at a Nike Retailer event. May-Treanor spent a few hours with 250 teens taking pictures, signing autographs and participating in a question and answer session.  The media however, who made the trip out from NYC to interview May-Treanor, weren’t as lucky. Instead of a simple Q&A session, followed by pictures and autographs, editors from Fitness, Seventeen, Teen Vogue, Vogue, Elle and ESPN the Mag all participated in a strenuous, 30-minute workout led by the golden girl herself.  Stay tuned for what those editors report! Athletes 2011-12-23T19:30:56+00:00 http://www.nikevision.com/news/article/nike-vision-on-the-fast-track-to-rio/ http://www.nikevision.com/news/article/nike-vision-on-the-fast-track-to-rio/#When:18:20:07Z Three days, 72 hours and 600 kilometers of grueling terrain is the challenge that over 200 athletes endured in the SP-Rio Race—the largest relay race of the American continent.Three days, 72 hours and 600 kilometers of grueling terrain is the challenge that over 200 athletes endured in the SP-Rio Race—the largest relay race of the American continent.  The race course called the Coisadaboa, began in Sao Paulo and traversed over asphalt, sand and tracks to Rio de Janeiro.  In this third annual event, many of the adrenaline-fueled athletes wore Nike Vision eyewear, ideal for helping runners focus their eyes for extended stretches and reduce the tiring effects of high-frequency light. As race participants ran 30 kilometers per day for 3 days in an intense, almost hallucinatory experience, they confronted the changing light conditions head on with Nike Vision’s MAX Tint technology. Those wearing the Nike MAX Speed Tint, found the brilliant South American sun no obstacle during their pursuit for the finish line. Other competitors wearing the Nike MAX Outdoor Tint capitalized on their crisp visibility of the Rio-Santos Highway as they navigated through shadows, bright sun and dimming light. The Impel Swift and the recently introduced Tailwind 12 , are just two of Nike Vision’s running-inspired styles that made their appearance on the South American course. Both of these lightweight, nylon-framed sunglasses offer stability and comfort in a patented durable design.  In addition, athletes find the adjustable nose bridge and anti-fogging features optimal for the demanding physical challenge. Steadfast, resilient and consistent, both the athletes and their coveted eyewear crossed the finish line leaving nothing behind but the desire to participate in next year’s event. Athletes 2011-11-03T18:20:07+00:00 http://www.nikevision.com/news/article/the-show-x2-makes-the-playoffs/ http://www.nikevision.com/news/article/the-show-x2-makes-the-playoffs/#When:22:42:07Z Fall leaves are hitting the ground and baseball fans are flocking to the stadiums, which could only mean one thing—Major League Baseball playoffs have arrived! Nike Vision athletes...Fall leaves are hitting the ground and baseball fans are flocking to the stadiums, which could only mean one thing—Major League Baseball playoffs have arrived!  Nike Vision athletes Evan Longoria, Mark Teixeira, and Elvis Andrus, who made the final regular-season games so enjoyable to watch, plan to stride into the playoffs wearing Nike Vision’s Show-X2. Tamps Bay’s Evan Longoria, earned the Rays the AL wild-card spot, by hitting his second home-run of the game (in the 12th-inning) to beat the Yankees 8-7.  Down 7-0 going into the eighth, Longoria’s first homer brought in three runs, finishing a six-run burst—giving the Rays and their 29,518 fans the momentum they needed to capture the win. Longoria, who plays third base for the World Series contenders, throws, catches and even dives for the ball in his Show-X2s. Their secure wrap temple arms keep them securely in place and the 8-Base Sport Wrap frame design maximizes visual coverage. With a position that requires him to react quickly, Longoria finds the Show-X2’s Nike Max Optics technology most beneficial. Only the patented design of Nike Max Optics has zero distortion straight ahead and minimal distortion across the complete curve of the lens. Competitor eyewear only claims accuracy straight ahead. Yankees first baseman Mark Teixeira, who contributed his own homerun (a grand slam) during the AL Wild Card qualifier, also finds the Show-X2 the perfect eyewear for game play. The Yankees, who also made post-season play, continue to battle the Detroit Tigers in the initial chase for the AL Division title. Elvis Andrus, the Ranger’s 23 year old rookie shortstop, hopes to help his team defeat Tampa Bay in the American League Division Series. As part of the deadliest offense in baseball, Andrus takes his time at the plate seriously. With a .279 average to maintain, seeing the ball from release all the way to the bat is incredibly important for a player expected to deliver.  Whether the sun is at full-force or the shadows are rolling in, Andrus relies on the Show-X2’s interchangeable lenses to help him see clearly throughout the seventh inning stretch. With a broad array of performance tints, MLB athletes like Andrus can optimize their vision in any lighting condition. Athletes 2011-10-04T22:42:07+00:00 http://www.nikevision.com/news/article/courageous-jersey-athlete-finds-confidence-in-nike-vision/ http://www.nikevision.com/news/article/courageous-jersey-athlete-finds-confidence-in-nike-vision/#When:17:40:20Z Team Type 1, a pro cycling team sponsored by Nike Vision, pedaled through Colorado competing in the USA Pro Cycling Challenge early this month.Team Type 1, a pro cycling team sponsored by Nike Vision, pedaled through Colorado competing in the USA Pro Cycling Challenge early this month.  With sun, mountains, and hundreds of miles between the competitors and the finish line, quality eyewear was a necessity. Team stand-out and winner of the Pro Cycling Challenge’s Most Courageous jersey, Vladimir Efimkin, was just one of the team members counting on Nike Vision sunglasses to enhance his performance. Nike MAX Lens Technology,which reduces glare and allows the athlete’s eyes to relax during competition, is one of many features pro cyclists rely on when traveling at speeds over 50 miles an hour.  With races often extending from early morning to the late afternoon, Nike Vision’s patented nylon frame design with interchangeable lenses makes it easy for riders to swap out lenses for varying light conditions. Frame styles such as the Impel Swift and Skylon Ace are often chosen by cyclists because of their full-coverage lenses and anti-fogging features.  They deliver grip, stability, and comfort in a patented hyper-light design and are durable enough to withstand the toughest of conditions. Team Type 1 is a world-class athletic program for athletes affected by diabetes. The program is comprised of multiple levels of professional cycling teams, but has expanded to include a triathlon team, and most recently, a running team.  It is their mission that through their leadership and performance, they will instill hope and inspiration in others affected by diabetes.  Nike Vision is a proud sponsor and eyewear provider to these elite athletes and also assists in the fight against diabetes. Athletes 2011-09-14T17:40:20+00:00 http://www.nikevision.com/news/article/nike-vision-helps-top-contenders-in-world-championship/ http://www.nikevision.com/news/article/nike-vision-helps-top-contenders-in-world-championship/#When:18:49:10Z The 13th IAAF World Athletics Championship competition held in Daegu, Korea featured many top contenders sporting Nike Vision eyewear. The 13th IAAF World Athletics Championship competition held in Daegu, Korea featured many top contenders sporting Nike Vision eyewear.  Since opening day on August 27, the world’s best track and field athletes recorded notable finishes in events ranging from the 100-meter dash to pole vault, proving that Nike Vision’s frames offer optimal stability and durability for the elite athlete.  Frame features such as the secure-wrap temple arms with rubber grip and adjustable ventilated rubber nose bridge ensure the performance eyewear securely stays in place without compromising comfort. Athletes such as Walter Dix, who grabbed the World Championship silver medal in the 100-meter dash Sunday morning , is just one of the many athletes who find Nike Vision eyewear a must-have in their duffel bag.  Another American favorite and two-time Olympic gold-medalist—Angelo Taylor, competed in the 400m hurdle finals sporting the popular branded eyewear. Daichi Sawano, 2008’s 10th place finisher in pole vault, found depth perception and lighting to be no obstacle wearing his Nike Vision Nike Show X-1’s. Sawano’s success put him in the finals during day three of competition.  And to prove Nike’s eyewear stands up to any athletic test, Pascal Behrenbruch, contender for the men’s decathlon crown, was photographed wearing them in more than one of his 10 events. More and more, spectators are noticing Nike Vision eyewear on the faces of their favorite athletes. Not only do the sport-based frames appeal to those looking to maximize their performance, but they also attract those choosing to be equally fashionable.  Darya Klishina, the fashion-forward trend setter and Russian long jumper, prefers her Nike Vision Vomero sunglasses during competition. Vomero is just one of many styles in Nike Vision’s Lifestyle category that truly performs as well as it looks. Athletes 2011-09-02T18:49:10+00:00 http://www.nikevision.com/news/article/michelle-wie-finds-nike-vision-eyewear-perfect-for-both-competition-and-lif/ http://www.nikevision.com/news/article/michelle-wie-finds-nike-vision-eyewear-perfect-for-both-competition-and-lif/#When:17:35:02Z Michelle Wie, last year’s winner of the CN Canadian Women’s Open, performed well over the weekend sinking long putts in her Nike Vision Racers, but could not hold on to the Canadian Open crown.Michelle Wie, last year’s winner of the CN Canadian Women’s Open, performed well over the weekend sinking long putts in her Nike Vision Racers, but could not hold on to the Canadian Open crown.  Brittany Linicicome sank a par putt on the 18th hole to capture the title by one stroke over Wie. Wie, a Nike athlete and the youngest player to qualify for a LPGA Tour event, chooses Nike Vision’s outdoor tint for course play. Designed to enhance visual spectrum, the Nike MAX Outdoor Tint cuts down harsh direct sunlight and brightens the details in shadows.  This technology combined with the comfortable frame fit, makes Vision golf eyewear an ideal solution for fairway competition. With Vision’s fall line about to hit shelves, last week Wie got a sneak peak at what will soon be the coveted eyewear for the season. After trying on a multitude of styles, Wie found the new Luxe and Gaze products both stylish and comfortable.  Don’t be surprised to see Wie sporting these new fashion-inspired shades out and about. Athletes 2011-08-29T17:35:02+00:00 http://www.nikevision.com/news/article/congratulations-to-misty-may-treanor-on-winning-gold/ http://www.nikevision.com/news/article/congratulations-to-misty-may-treanor-on-winning-gold/#When:22:45:56Z Nike Vision athlete Misty May-Treanor took home gold at the FIVB Beach Volleyball Swatch World Tour A1 Women’s Grand Slam, wearing her Nike ShowX2 sunglasses.Nike Vision athlete Misty May-Treanor took home gold at the FIVB Beach Volleyball Swatch World Tour A1 Women’s Grand Slam, wearing her Nike Show-X2 sunglasses. Saturday the USA’s legendary duo, May-Treanor and Kerri Walsh, capitalized on the energy of the 8,000 spectators to overcome China’s second-seeded Chen Xue/Xi Zhang, 21-14, 26-24. The dramatic, 37-minute championship match played in the Klagenfurt Stadium was the 11th time in FIVB history that China and the United States played for the women’s gold medal.  The USA has captured nine of the 11 matches, the same record May-Treanor/Walsh has over the Xue/Zhang. Athletes 2011-08-10T22:45:56+00:00