Leave it to Nike to drop a line of stylish youth shades that grown-ups would salivate for and, then, step it up a notch. Nike’s new Young Athlete Suns collection is the first after-sport youth sunglasses to feature Carl Zeiss optics, an advanced lens technology developed specifically for the preservation of developing eyes. In this collection, there’s no trade-off between street worthy appeal and sun protection.
The new Nike Young Athlete Suns premium assortment includes kid-sized versions of Nike Vision’s most popular adult styles. Design isn’t dumbed down for kids. Instead, fresh hues like Blue Hero, University Red, Laser Purple, and Pine Green are combined with stylish black, crystal grey, and white on highly universal frames that complement faces of all shapes and sizes. The versatile collection is designed for individual expression right down to gender specific plays on the Nike logo.
“Nike is a brand that provides inspiration to kids, and it’s a brand parents choose for their children, as well,” said Steve Tripi, marketing director for Marchon Eyewear. “If you give kids the style, comfort and brand they want, it’ll increase the chance of them wearing their sunglasses.”
ADVANCED OPTIC TECHNOLOGY Though made primarily for after sport use, Nike Young Athlete Suns feature all the same essential performance attributes Nike adult frames have, including safety U-bevel, polycarbonate lenses, 100% UV protection, Nike Max Optics and Carl Zeiss Lens Tints formulated for developing eyes.
The Carl Zeiss lenses provide maximum defense from the sun’s rays. According to the company’s research, children’s eyes are more at risk from light than adults. “Youthful eyes are still developing,” said Tripi. “That means the chance of cellular damage is increased during this vulnerable stage. We need to make sure we’re protecting our kids eyes in the same way we protect their skin by applying sunblock.” This eye damage typically doesn’t surface until later in life. Nike’s Young Athlete Suns with Zeiss lenses are specifically designed for maximum protection based on the spherical base and tint to block light while still providing crisp, clean vision.
In addition, patented Nike Max Optics® provide clear, nearly distortion-free vision for a better field of view, including in the periphery.
The collection’s higher wrapping frames also shield young eyes from dust and wind. Durable and with scratch resistant coating, these comfort fit glasses handle whatever young athletes dish out.
Nike Young Athlete Suns are available in five styles, the Nike Varsity, Nike Lava, Nike Reverse, Nike Trophi, and Nike Champ.