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2011 12-26

Nike Vision creates custom solution for NBA’s Amar’e Stoudemire.

In early 2009 Nike Basketball approached the Vision team with a challenge for one of their top athletes. Amar’e Stoudemire, NBA forward, needed a frame to protect his eyes after suffering two prior eye injuries. He was determined to wear protective eyewear on the court. Amar’e’s existing pair did not meet his performance needs. He was experiencing breakage, slippage, fogging and instability. Amar’e needed a solution that provided full protection and an exact fit without inhibiting his game.

Nike Vision has collaborated with Amar’e to develop a frame specifically designed for him addressing the hard contact and crowded environment of professional basketball. It would require the talents of Nike’s top eyewear designers and the resources of Nike’s Innovation Kitchen to create the perfect solution.

The athlete specific frame features custom-molded padding along the temples and nose to provide both a fully secured fit and maximum comfort. The oversized lens with anti-reflective and anti-fog coatings is combined with a black to clear gradient finish on the frame providing a complete field of view free of visual obstruction.

All this would be useless if the product didn’t protect Amar’e from further injury. Nike underwent rigorous testing and fit validation to prove the eyewear would perform for him. As the 2011/2012 NBA season begins, Amar’e Stoudemire will be more fearless than ever as he wears his custom made Nike Vision frames onto the court.

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